Dylan Buckley

Marketing involves much more than promotion, with companies having to think about everything from conception to production as well. Marketers achieve a much more comprehensive marketing strategy by applying best practices found in systems that work across multiple industries. One system that you can employ is known as the marketing mix. In this article, we define what the marketing mix is and how to leverage the four Ps to create an effective marketing strategy for your organization.
What is ...

The introduction of the internet effectively changed the face of marketing. Brands are now looking to 'go viral' by generating excitement online and boosting engagement via social media platforms. This is called buzz marketing, and its purpose is to leverage social audiences to generate a lot of conversation around the newest product or service. In this article, we define buzz marketing, outline how to create a successful buzz marketing campaign and provide some helpful tips to enhance your m...

Marketing managers are the professionals who oversee the planning and implementation of marketing strategies and campaigns. These professionals work with marketing, sales and design teams to initiate campaigns that increase consumer awareness and interest around a certain product, service or business. If you're interested in working as a marketing manager, you may benefit from learning more about the job's description. In this article, we discuss what a marketing manager is, what their respon...

Performance reviews are crucial to the forward progress of both organizations and the employees who operate them. A well-executed employee performance appraisals system ensures that everyone has the tools to succeed at work. Well-conducted reviews can also improve team productivity and workplace satisfaction. In this article, we discuss what a performance appraisal is, what the different types of employee performance appraisals are and how you can conduct one of your own.
Read more: How To Wr...

Viral marketing provides marketers with a powerful strategy in which to get word of their product or service out faster. When viral marketing is implemented successfully, businesses can use this strategy to increase their reach and achieve a higher return on investment (ROI) in their campaigns. Viral marketing is an essential strategy to learn for marketing professionals who wish to boost visibility and engagement. In this article, we discuss what viral marketing is, how to create an effectiv...

Both marketing and advertising serve a purpose within a company's overall promotional goals and sales strategy. However, marketing and advertising are two different departments. If you're interested in either of those fields, it's important to know the definition of each and the tactics employed to understand where you could work best. In this article, we define what marketing and advertising are, the differences between the two industries and popular roles within each.
What is marketing?
Mar...

A marketing plan helps companies identify their ideal customer base and determine which marketing techniques are most effective in cultivating greater awareness and interest in a product, service or the business itself. Using a number of metrics and existing marketing data, companies define the channels and methods they plan to incorporate in order to appeal to their target audience. Learning how to create a marketing plan is essential to becoming an effective sales or marketing professional....

Marketing is an essential business activity that a company needs to create awareness around its brand and the products and services it provides. However, marketing a brand entails much more than creating a catchy name or an aesthetically pleasing logo. Brand marketing is a complex system that is focused on getting the target market to consider one brand to be the only one that can meet their needs. In this article, we outline what brand marketing is, how to create a brand marketing campaign a...

Employee termination, while not desirable, is an unavoidable aspect of any management position. Employee termination can occur for several reasons, but regardless of the cause, handling it professionally is vital to maintaining the positive reputation of the company. Knowing what actions to take during the termination process is crucial to ensuring that you're following the processes outlined by state law and your company. In this article, we discuss the reasons you may need to terminate an e...

With the holiday season fast approaching, parents are undoubtedly going to find a dog on their child’s Christmas list. While these furry friends are great company, they are also a lot of responsibility. Children need to be instructed on how to properly care for their pet before they can have one in the household.
That said, many parents may not know how to approach this topic or how to teach their children the work that goes into owning a pet. If your child is asking for their own dog this Ch...

Can Dogs Eat Grapes?
What You Need to Know Before Giving Them to Your Pup
We’ve all been there. You’re sitting at your table, quietly eating a meal when you begin to hear the excited pitter-patter of paws scrape across the surface of the floor. Against your better judgment, you turn to look to your side, and you see your dog giving you those big ole’ puppy dog eyes. You turn to look back at your plate and see a grape, which is, obviously, a healthy option, right? Can dogs eat grapes?
It’s a g...

Labradoodle Vs Goldendoodle
Have you found yourself looking for guides on Labradoodle vs Goldendoodle breeds? If so, continue reading the guide below to find out everything you need to know about these two popular pups!
If you have managed to land this page, we first want to congratulate you on your decision to adopt a dog! Owning and caring for a dog is a very rewarding experience that will pay off for years to come. However, we understand that the process between deciding you want a dog and...

Let’s face it: everything that puppies do is adorable. From the way that they yawn when they need to take a little nap to those adorable puppy hiccups that strike at the most random of moments, there is nothing they can’t do that won’t make us fall in love with them.
However, while things like puppy hiccups and sneezes may be adorable to us, we have to remember that these bodily functions can be uncomfortable for our dogs. It is up to us to know what to do to alleviate whatever issues they ma...

Is you Dog Coughing? As humans, we are not generally concerned by a cough here or there. For us, it is often a way to clear our throats or rid our airways of any physical blockages. Much like in my previous post about puppy hiccups, there are times when you should be concerned about a dog’s coughing and times when a cough serves a similar purpose to the one described above.
When it comes to being pet owners, practically any repetitive behaviors seen in our pups can be concerning, and it is gr...

A healthy pup is a happy pup, and what you decide to feed your dog plays a major role in their overall health. While store-bought food keeps their tummies full, it simply doesn’t provide the same kind of benefits that your pooch would receive from fresh, high-quality dog food. However, figuring out what kinds of foods are safe for your pup and making these meals for yourself can be a challenge. The good news? There is a solution to all of the problems listed above. Ollie dog food makes feedin...